Flower Care Guide
GRAPHIC DESIGN
Cereus Nights is a new London-based artisanal flower delivery service. They offer unique, handpicked blooms to be made by the purchaser into transient living sculptures. Featuring an ever-evolving selection of flora sourced straight from the grower and curated by artist William Farr, Cereus Nights flowers arrive to be arranged into decorative elements in their own right. This eclectic mix of stems is yours to craft into a floral composition of your own making.
This Flower Care Guide was created to, in the most poetic and beautiful way possible, guide you towards the best care for your flowers. You are hereby welcomed to the Bloom Room. The guide is a three-fold A3, printed with metallic purple Pantone ink on a light green paper. The design is alternative, futuristic and with emphasis on organic blooming shapes, as seen in William Farr's artworks.